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Black Friday starts Wed 11 Nov, 7am · get on the list
Big announcement in Spend $120, get a free plushie. Big news Wed 7am
Today: order for a chance at a Ninja CREAMi
The kids are in charge. 30% off everything.Free shipping + a plushie when you spend $120
Your order could be refunded · next draw in  The kids clock off at 11:59pm tonight.
A child's hands writing Black Friday coming soon on a sheet of paper at a desk Confidential
Memo from the new bosses

Something's changing at noody HQ.

Something big lands at noody HQ. The new bosses say it's confidential.

Sale starts Wed 11 Nov, 7am.

Big announcement in

A kid holding two of the noody plushies, one purple and one pink
Right now · the bosses' bonusFrom 6am Tuesday · the bosses' bonus

Spend $120. A plushie moves in.Meet the gang. Spend $120 Tuesday and one moves in.

Free NZ shipping too. One of our friends joins your order, picked by us. While stocks last.

The five noody plushies: green, purple, blue, pink and yellow
Shop now

Rule one: no code needed. Details are confidential until 7am Wednesday.

Add 7am Wednesday to my calendar

One email when the announcement lands, then the odd memo. Unsubscribe any time.

The kids, the new bosses, in the noody warehouse Approved
A note from the new management

The kids are in charge.

Everything’s 30% off, no code. Spend $120 and a plushie moves in, and NZ shipping’s free.

Come inReady-made kits

Until 11:59pm Tuesday 17 Nov

The kids on the office phones Today only
Memo · Decision no. 3

Every hour today, one order is on the house.

Next draw in
Winners board
Could be yousigned, Georgie
Come in

Order 8am–6pm today. Every hour, one order is refunded (up to $150). Terms

A kid in sunglasses behind the boss's desk Approved
Memo · Decision no. 5

Ice cream for one lucky family.

Order today for a chance to win a Ninja CREAMi. Still 30% off everything. Drawn 9pm tonight.

Come in

One winner, drawn at random after entries close. Terms

The bosses heading out of the office Final notice
Office hours

The new management clocks off Tuesday.

11:59pm Tuesday 17 Nov, New Zealand time.

Come in
A free plushie
30%off everything
$120free shipping + a plushie
$160two plushies New

Spend $120 and someone small moves in. Two at $160. While they last.

Best sellers

What most families start with

30% off, already taken off.

Calm Balm 4.8 · 186 reviews $24.50 $35.00 $35.00
Lotion Potion 4.8 · 62 reviews $21.00 $30.00 $30.00
Soft Suds 4.9 · 47 reviews $21.00 $30.00 $30.00
Sun Balm 4.7 · 17 reviews $34.30 $49.00 $49.00
Bedtime Bestie 4.5 · 33 reviews $24.50 $35.00 $35.00

Or let the kids decide. See the kits ↓

Last Black Friday's best sellers

The bundles

Everything they need in one box, 30% off the separate price.

Skin Support Bundle $66.50 $95.00 separately Save $28.50 $95.00
Complete Bundle $125.30 $179.00 separately Save $53.70 $179.00 Free plushie + shipping on its own
Bedtime Bundle 4.8 · 4 reviews $66.50 $95.00 separately Save $28.50 $95.00
Cradle Cap Bundle $59.50 $85.00 separately Save $25.50 $85.00
Gift Set $91.00 $130.00 separately Save $39.00 $130.00
Meet the new hires

Someone small moves in.

$120 gets you one. $160 gets you two, in different colours. We choose the colours. While stocks last.

Lulu, a noody plushieNew hire

Lulu

Head of Calm

Hired on day one. Very calm.

Puddle, a noody plushieNew hire

Puddle

Head of Naps

Fired twice for napping. Rehired.

Sunny, a noody plushieNew hire

Sunny

Director of Beach Days

Wears a hat to bed.

Fizz, a noody plushieNew hire

Fizz

Chief Bubble Officer

Always late. Always brings snacks.

Pip, a noody plushieNew hire

Pip

VP of Cuddles

Asked for a raise. Got a hug.

Ready-made kits

For anyone who’d rather not decide. The kids already did.

Best value30% off

The whole line-up

All five, in the Complete Bundle

$125.30 $179.00 separately Save $53.70
Free plushie included
30% off

Stock the cupboard

Skin Support + Calm Balm 3-Pack

$140.00 $200.00 separately Save $60.00
Free plushie included
Gift-ready30% off

Give one, keep one

Gift Set to give + Skin Support Bundle to keep

$157.50 $225.00 separately Save $67.50
Free plushie included
MEMO
RE:
30% off everything
WHEN:
Wed 11 Nov 7am until 11:59pm Tue 17 Nov
CODES:
None needed
SHIPS:
2–5 working days in NZ
FROM:
The new management
WHEN:
Wed 11 Nov, 7am
WHAT:
██████ ███ ████████
ALSO:
█████ ████████
Approved Top secret